Make Understory Part of Your Story
Project Status
The Sponsor/Founder owns the property, has secured zoning and conditional site plan approval from the Town of Copake, and will contribute approximately $680K of common equity.
Access Investment Materials
Co-Investor
Seeking $846K of common equity from a Co-investor. Participate alongside Sponsor in the long-term success of Understory. Returns are conservatively projected at approximately 31% Year 5 cash-on-cash with ~5-year equity payback.
Founder’s Circle
Become a $50K founding member to receive investment returns, annual membership for two for the lifetime of your investment, an invitation to our annual culinary-focused Founder’s Circle gathering and other founding member perks.
See below for marketing opportunity and the team we have assembled to bring Understory from concept through successful delivery and long-term operation.
Understory sits at the convergence of a growing hospitality, preventive health and experiential wellness opportunity—in a market where few options exist.
1 IN 5
U.S. adults feel lonely
every day
41% WELLNESS SPEND
Driven by Millennial and Gen Z populations
$2.1 TRILLION
The U.S. wellness economy
is the largest in the world
50% GROWTH
Projected growth of U.S. sauna market from 2025 to 2033
$6,293
Average American’s
annual wellness spend
$5 BILLION
Annual visitor spending in the Hudson Valley
Sources: Gallup, National Health & Well-Being Index, 2024; Global Wellness Institute, Global Wellness Economy Country Rankings, 2026 (2024 data); McKinsey & Company, Future of Wellness Survey, 2025; Grand View Research, U.S. Sauna Market Outlook, 2026; Tourism Economics / New York State, 2023.
Partners & Advisors
Matt Laird, Arch Amenity Group
Spa & Wellness Consultant
Marion Piedra, Thermal Collective
Thermal Consultant
Brandee Nelson, Tighe & Bond
Engineering team led by Ryan Morrison
Vince Stroop, Stroop Design
Spa Design Consultant
A best-in-class team of hospitality, development, architecture, design, and engineering professionals has been assembled to bring Understory from concept through successful delivery and long-term operation.
Lucia Bartholomew, Electric Bowery
Architecture & Design
Hank Morris, Morris & Atlas
Concept Development & Investment